One thing all successful businesses have in common is a clear marketing strategy with thought out objectives. As a strategic marketing consultant covering Liverpool, I’m perfectly placed to provide a wide range of marketing services to businesses across the North West.
Market ResearchMarketing research provides a clear understanding into how your organisation and its products/services are received by your prospects/ customers. By creating a marketing strategy, you’ll be able to appreciate your current situation and where you would like your business to be by a certain time.
Carrying out unique research and competitor analysis, I can assist you in understanding the needs of your customers and your target market. Equipped with this information, we can then create a marketing strategy, which will drive your business where you want it to go.
Marketing StrategyHaving gained clarity on where you want your organisation to be, a marketing plan is needed to strategically meet those goals. Without a clear strategy in place, there’s no way that you’ll be able to work out if your business is on target.
As your marketing support, we will work closely to establish the strategy that you need to get your business where you need it to be. Most importantly, I can work with you to recognise the best ways to understand the outcome of your marketing tactics on your bottom line, ensuring that your marketing strategy evolves as your business does, pushing you towards more success!
Marketing MessageOne crucial aspect of any marketing effort is a clear and concise message that enables you to bond with your customers. As your marketing consultant, we will work together to establish your distinctive competitive advantage (DCA) and understand your positioning message. The result being that your prospects will want to work with you and not your competition!
Marketing PromotionsMarketing tactics are the specific details of your marketing strategy and understanding the tactical choices for marketing your business is imperative. As your marketing consultant, I can help you to understand your products or services, their price, how they will be delivered and what marketing communications channels will be the most effective to achieve your goals. Will advertising, PR or digital marketing techniques be the best or would it be a combination of all of them?
Marketing EvaluationEvaluation is an important stage of your marketing. You need to examine your goals at the beginning of the process, during the journey, all the way to where you are now. To see what we have achieved we need to look back!
As an experienced strategic marketing consultant, I offer specialist knowledge about the types of key performance indicators (KPIs) that should be used to measure the success of your strategic marketing. By understanding this date, we can modify your approach to ensure that it continues to provide a return on investment (ROI).
If your business based in Liverpool or Merseyside could benefit from a strategic marketing consultant
Please call: +44 (0)7966 396 306 or email: simon@marketingconsultantliverpool.co.uk