Email Marketing Consultantancy Covering Liverpool & Merseyside

With about 5 billion email accounts globally some users say that email remains a favourite way a business communicates with them. Furthermore close to half of those users say that they want to receive promotional emails from organisations that they trust.

Having said that, the average global open rate for email marketing is around the 17% mark, with CTR being as low as around 2 or 3%. Whilst open rates are not as high as they used to be, email marketing is still a good way to promote business offers to your existing customers.

Email marketing is still an inexpensive

Email marketing is an inexpensive from of communication when you can deliver your message to a prospect for as little as 1pence per recipient. It’s also a fabulous way to let customers know about your latest offers whilst reporting software allows you to track data, including open rates, CTRs, conversion rates and customer journeys. All this information is useful when it comes to future activity.

As an established email-marketing consultant covering Liverpool, I’m able to create engaging and well-written emails that get results across all devices, desktop, mobile and tablet. Alongside my associates I can manage database lists, deal with additions and ‘bounces’ to make sure that your ‘opt-in’ list stays current and compliant with all legislation.

To add more value I’m able to design landing pages that are consistent with the promotional offer that you’re delivering in your email, this will help to convert more recipients to customers. Conversion tracking in Google Analytics can provide more detail about your engagement with the recipient.