Pay-Per-Click (PPC) Consultant Covering Liverpool & Merseyside

PPC is the phrase used for organisations that have paid money to appear right at the top of the search engine result pages for specific key phrases.

Although many people prefer to click on the organic listings, some users do select the adverts. Despite the green notification with the bolded placed ‘AD’ next to them, many people are not aware that the top number of places in the results page are advertisements.

Pay-Per-Click has become increasingly popular in recent years, as it’s getting more difficult to get results with SEO. One of the main advantages of PPC over natural SEO is the tie it can be done in. Rather than waiting months for your search engine optimisation plan to get you the results, you can pay to be located at the top of Google’s first page.

Google Adwords

Google Adwords currently accounts for nearly sixty percent of all paid advertising in the UK and is the most successful pay per clicks advertising system that there is. Google Adwords accounts for circa seventy percent of Google’s revenue and close to thirty percent of income is now generated on the Google Display Network.

For competitive key phrases, the cost of Pay-Per-Click advertising can cost a lot, so it’s important that you’re maximising your quality score to ensure that you’re getting the greatest value from your advertising campaign. When developing an Adwords campaign, tactics are important to ensure that you get a good return on ROI. If a PPC campaign is run well, you’ll get a good amount of valuable traffic immediately to your landing page on your website.

As a knowledgeable Pay-Per-Click consultant, I work closely with you to think through your key phrase plan, create the adverts, understand quality score & Cost-Per-Click (CPC)  and note all conversions in Google Analytics. With this data you’ll be able to improve investment across Google Adwords.